l44 Privacy Policy — Your Data, Protected

1. Who We Are

l44 is an online gaming and betting platform operating at l44.one, serving players primarily in Bangladesh. When this Privacy Policy refers to "l44", "we", "us", or "our", it means the l44 platform and the team responsible for operating it.

l44 acts as the data controller for all personal information collected through the l44 website, mobile app, and any other l44 services. This means l44 determines the purposes and means of processing your personal data and is responsible for ensuring that processing is carried out lawfully and transparently.

If you have any questions about how l44 handles your personal data, you can contact us at any time using the details provided in Section 14 of this policy. The l44 support team is available 24 hours a day, 7 days a week.

2. Data We Collect

l44 collects different types of personal data depending on how you interact with the platform. The table below summarises the main categories of data l44 collects and why each category is needed.

l44 does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or health information unless specifically required by law or for responsible gaming purposes.

3. How We Collect Your Data

l44 collects your personal data through several channels. Understanding how data reaches us helps you make informed decisions about what you share on the platform.

• Direct registration: When you create your l44 account, you provide your name, mobile number, date of birth, and preferred payment method directly to us.
• Deposits and withdrawals: When you make a bKash, Nagad, or Rocket transaction on l44, payment reference data is captured to verify and reconcile your transaction.
• Platform usage: As you browse and play on l44, we automatically collect technical and usage data including your IP address, device information, and gaming activity.
• Support interactions: When you contact the l44 support team via live chat or email, the content of those communications is recorded for quality and dispute resolution purposes.
• Cookies and tracking technologies: l44 uses cookies and similar technologies to collect data about how you navigate the platform. See Section 7 for full details.
• Third-party verification: In some cases, l44 may receive identity verification data from third-party KYC service providers when you submit documents for account verification.

4. Why We Use Your Data

l44 uses your personal data for specific, clearly defined purposes. We do not use your data in ways that are incompatible with the reason it was originally collected. The main purposes for which l44 processes your personal data are:

• Account management: To create, maintain, and secure your l44 account, including verifying your identity and age before you can deposit or play.
• Payment processing: To process your bKash, Nagad, and Rocket deposits and withdrawals accurately and securely, and to maintain transaction records as required by law.
• Platform delivery: To provide you with access to all l44 games, betting markets, and features, and to personalise your experience based on your preferences and history.
• Security and fraud prevention: To detect and prevent fraudulent activity, money laundering, bonus abuse, and unauthorised account access on the l44 platform.
• Responsible gaming: To monitor your gaming activity for signs of problem gambling and to enforce any self-exclusion or deposit limits you have set on your l44 account.
• Legal compliance: To meet our obligations under applicable gaming, financial, and data protection laws, including responding to lawful requests from regulatory authorities.
• Customer support: To investigate and resolve any complaints, disputes, or technical issues you raise with the l44 support team.
• Marketing: To send you relevant promotions, bonus offers, and platform updates — but only where you have given your consent or where we have a legitimate interest in doing so.
• Platform improvement: To analyse usage patterns and player feedback so we can continuously improve the l44 platform, fix bugs, and develop new features.

5. Legal Basis for Processing

l44 processes your personal data on one or more of the following legal bases, depending on the specific processing activity:

• Contract performance: Processing that is necessary to deliver the l44 service you have signed up for, including account management, payment processing, and game delivery.
• Legal obligation: Processing required to comply with applicable laws, such as anti-money laundering regulations, age verification requirements, and regulatory reporting obligations.
• Legitimate interests: Processing carried out for l44's legitimate business interests, such as fraud prevention, platform security, and improving the quality of our services — provided these interests are not overridden by your rights.
• Consent: Processing based on your explicit consent, such as sending marketing communications. You can withdraw your consent at any time without affecting the lawfulness of processing carried out before withdrawal.

6. Sharing Your Data

l44 does not sell your personal data to third parties. However, in order to operate the platform effectively and meet our legal obligations, l44 may share your data with the following categories of recipients:

• Payment processors: bKash, Nagad, and Rocket receive transaction data necessary to process your deposits and withdrawals. These providers operate under their own privacy policies and are bound by applicable financial regulations.
• Identity verification providers: Third-party KYC providers may receive your identity documents and personal details when you submit verification materials to l44. These providers are contractually bound to process your data only for verification purposes.
• Technology partners: l44 uses trusted technology partners for services such as cloud hosting, data analytics, and customer support software. These partners process data on l44's behalf and are bound by strict data processing agreements.
• Regulatory and law enforcement authorities: l44 may disclose your data to gaming regulators, financial intelligence units, or law enforcement agencies where required by law or where we have a good-faith belief that disclosure is necessary to prevent fraud or illegal activity.
• Professional advisers: l44's legal, accounting, and auditing advisers may access your data where necessary to provide their professional services, subject to confidentiality obligations.

l44 requires all third parties who receive your personal data to implement appropriate security measures and to use your data only for the specific purposes for which it was shared. l44 does not permit third parties to use your data for their own marketing purposes.

7. Cookies and Tracking Technologies

l44 uses cookies and similar tracking technologies to improve your experience on the platform, keep your session secure, and understand how players use the site. A cookie is a small text file stored on your device when you visit l44.

The types of cookies l44 uses include:

• Essential cookies: These are required for the l44 platform to function. They keep you logged in, maintain your session security, and remember your language and display preferences. You cannot opt out of essential cookies without affecting your ability to use l44.
• Analytics cookies: These help l44 understand how players navigate the platform — which pages are visited most, where players drop off, and how long sessions last. This data is used in aggregate form to improve the platform.
• Preference cookies: These remember your settings and preferences on l44, such as your preferred game category or notification settings, so you do not have to reconfigure them every time you log in.
• Security cookies: These help l44 detect and prevent fraudulent activity, including identifying unusual login patterns or suspicious transaction behaviour.

You can manage your cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of the l44 platform. l44 does not use third-party advertising cookies or share cookie data with advertising networks.

8. Data Security

l44 takes the security of your personal data seriously and implements a range of technical and organisational measures to protect it against unauthorised access, loss, destruction, or alteration. These measures include:

• TLS encryption for all data transmitted between your device and l44 servers.
• Encrypted storage of sensitive data including payment account numbers and identity documents.
• Role-based access controls ensuring that only authorised l44 staff can access personal data, and only to the extent necessary for their role.
• Regular security audits and penetration testing of l44 platform infrastructure.
• Two-factor authentication options for player accounts to prevent unauthorised access.
• Continuous monitoring of platform activity for signs of data breaches or security incidents.

Despite these measures, no online platform can guarantee absolute security. If l44 becomes aware of a data breach that is likely to affect your rights and freedoms, we will notify you and the relevant regulatory authority as required by applicable law, without undue delay.

9. Data Retention

l44 retains your personal data only for as long as it is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The general retention periods l44 applies are:

• Active account data: Retained for the duration of your l44 account and for a period of up to 5 years after account closure, as required by anti-money laundering and gaming regulations.
• Transaction records: Deposit and withdrawal records are retained for a minimum of 5 years to meet financial record-keeping obligations.
• Identity verification documents: Retained for the duration of your account and for up to 5 years after closure.
• Support communications: Chat logs and email correspondence are retained for up to 3 years to assist with dispute resolution and quality improvement.
• Marketing preferences: Retained until you withdraw your consent or close your account, whichever comes first.
• Technical and usage data: Aggregated analytics data may be retained indefinitely in anonymised form. Individual usage logs are retained for up to 12 months.

When data is no longer required, l44 securely deletes or anonymises it so that it can no longer be linked to you as an individual.

10. Your Privacy Rights

As an l44 player, you have the following rights in relation to your personal data. l44 is committed to honouring these rights promptly and without unnecessary barriers.

• Right of access: You can request a copy of all personal data l44 holds about you. We will provide this within 30 days of your request.
• Right to rectification: If any of your personal data held by l44 is inaccurate or incomplete, you have the right to have it corrected. You can update most information directly in your account settings.
• Right to erasure: You can request that l44 delete your personal data where it is no longer necessary for the purposes it was collected, subject to our legal retention obligations.
• Right to restrict processing: You can ask l44 to pause processing of your data in certain circumstances, for example while a dispute about its accuracy is being resolved.
• Right to data portability: You can request that l44 provide your personal data in a structured, machine-readable format so you can transfer it to another service provider.
• Right to object: You can object to l44 processing your data on the basis of legitimate interests, including for direct marketing purposes.
• Right to withdraw consent: Where processing is based on your consent, you can withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, contact the l44 support team at [email protected]. We will respond to all privacy rights requests within 30 days. In complex cases, we may extend this period by a further 30 days, in which case we will notify you of the extension and the reason for it.

11. Children's Privacy

l44 is strictly an adult platform. We do not knowingly collect personal data from anyone under the age of 18. If you are under 18, you must not register on l44 or attempt to use any l44 service.

If l44 discovers that personal data has been collected from a person under 18, we will immediately delete that data and close the associated account. If you believe that a minor has registered on l44, please contact us immediately at [email protected] so we can investigate and take appropriate action.

12. Marketing Communications

l44 may send you promotional emails, SMS messages, or in-app notifications about bonuses, new games, and special offers. We will only send you marketing communications where you have given your consent during registration or have opted in through your account settings.

You can opt out of marketing communications at any time by:

• Updating your notification preferences in your l44 account settings.
• Clicking the unsubscribe link in any marketing email from l44.
• Contacting the l44 support team and requesting removal from marketing lists.

Opting out of marketing communications will not affect your ability to use the l44 platform or receive important account-related notifications such as deposit confirmations, withdrawal updates, and security alerts. These transactional communications are sent regardless of your marketing preferences because they are necessary for the operation of your account.

13. Updates to This Privacy Policy

l44 reviews and updates this Privacy Policy periodically to reflect changes in our data practices, legal requirements, or platform features. When we make significant changes to this policy, we will notify you through one or more of the following methods:

• A prominent notice on the l44 homepage or within your account dashboard.
• An email or SMS notification to the contact details registered on your l44 account.
• An in-app notification the next time you log in to l44.

The "Last Updated" date at the top of this page always reflects when the most recent changes were made. We encourage you to review this policy periodically so you stay informed about how l44 protects your privacy. Continued use of the l44 platform after a policy update constitutes your acceptance of the revised terms.

14. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way l44 handles your personal data, please get in touch with the l44 privacy team using the contact details below. We take all privacy enquiries seriously and will respond as quickly as possible.

• Email: [email protected]
• Live Chat: Available 24/7 within your l44 account after login
• FAQ: Visit the FAQ page for answers to common privacy questions

For formal privacy rights requests — such as data access, rectification, or erasure — please email [email protected] with the subject line "Privacy Rights Request" and include your registered l44 mobile number so we can locate your account. We aim to acknowledge all privacy requests within 48 hours and resolve them within 30 days.

If you are not satisfied with how l44 has handled your privacy concern, you have the right to escalate your complaint to the relevant data protection authority in your jurisdiction.